Website: http://thehummusclub.com/
The Hummus Club is a well-known small business that started as a
market stall, established by Kaitlin and Ziad. They have a huge passion for
food and their goal is to showcase Middle Eastern food to the people of Perth.
With all the well-deserved success that they’ve received, I’m so excited that
they’ll be opening the first Hummus Eatery in Perth as a pop-up store in
Trinity Arcade on the 14th October.
I had the pleasure of meeting Kaitlin and Ziad for an interview to
ask them about their new Hummus Eatery and their journey as a growing small
business in Perth.
1. From your website it says that your inspiration to
start The Hummus Club was to share Middle Eastern Food with others and also
because you grew up eating it. What are some of your favorite Middle Eastern
dishes from your childhood?
Our mission from the very
beginning was to expose more people to the food that we love and revolutionise
the way people saw and experienced Mid eastern cuisine. Whenever we would talk
about the food we loved, most of our friends had no idea what we were even
talking about as they had never tried the food before.
We wanted to take our
fave foods to the streets of Perth so more people could eat and get to
experience good quality mid eastern cuisine. Bringing modern mid eastern
cuisine to the foodies of Perth in an inviting atmosphere, accessible to
everyone- that’s our goal.
Ziad spent much of his childhood
in Lebanon and living and breathing the culture- including its amazing food. When
Ziad moved to Australia- Ziad’s parents opened a little Lebanese eatery in Vic Park.
Our favourite dishes? There’s so
many, but if we had to narrow it down to three, Ziad’s faves are hummus, falafel
and kofta. Kaitlin’s faves are kibbe, baba ghanoush and falafel.
2. Will these dishes be featured in the pop-up shop? Also
what is likely to be on the menu for the pop-up shop?
The Hummus Eatery is all about
celebrating hummus and how, in the Middle East, it can be eaten as a meal
rather than just a side dish or dip. Hummus is a part of every meal time (from
breakfast to dinner and in between) and it is in fact a very filling and
substantial meal in itself.
The Hummus Eatery will showcase
our freshly made traditional style hummus with modern mid eastern inspired
toppings. All of our hummus plates will be served with fresh bread. We will
also have a small selection of other ‘Mid eastern faves’ such as kibbe, mid
eastern salad and our popular falafel sandwich aka the FLT. We will also have
our pomegranate lemonade and a rotating selection of mid eastern sweets.
3. After tasting your Club Mix and FLT at your market
stall, I could definitely tell the food was made with very fresh ingredients.
How to do you maintain the high quality of food?
We always wanted to produce high
quality, delicious and well presented food- it’s part of our company’s values.
So when it came to choosing ingredients for our products we did a lot of
research on sourcing the best tasting and freshest ingredients. We use locally
grown produce where we can and that includes our locally sourced fruit and
veggies, chickpeas and meats. We cook fresh falafel every day and our hummus is
produced every two to three days as we don’t put any preservatives in it.
4. I love how you went from being a small market stall,
and have received so much success due to your passion for food. What have been
your best experiences while growing your business in the Perth foodie scene?
We have been very fortunate to
have so many loyal and supportive hummus lovers here in Perth. We have lots of
customers that have been around from the very beginning and come to our stalls
every week.
When you launch a business you never quite know how many people you
will actually get to feed or how many people will actually like your food! We
are passionate about food and we love to see other people enjoying the food as
much as we do and this is definitely one of the best experiences that we have
had whilst growing The Hummus Club.
Other great experiences have been meeting
all the other food vendors, many of whom have become great friends. Also, just
being a part of the awesome events and food scene here in Perth.
Perth has an amazing food scene
and it is just getting bigger and better and to be a part of it and getting the
chance to showcase Mid Eastern cuisine, is something we are really proud of and
something we enjoy every single day. It is a lot of work, but it is all
worthwhile when you see people enjoying and getting excited about your food.
5. I’m sure the pop-up store will be a success! Will
there be a possibility of opening a permanent restaurant in the near future?
For sure. Watch this space!
6. Where would you recommend travelling to (in the Middle
East) for great food?
Lebanon, Morocco, Jordan, Turkey are all great starting points. You’ll find a lot of similar dishes in all these
regions all with slightly different versions depending on the country you are
in. The food scene and street food scene in Beirut has really taken off
recently and there are so many awesome events that happen each week. We can’t
wait to go back there soon and get some more inspiration.
I encourage you
all to try out the food when their pop-up store opens. Trust me, you won’t be
disappointed! Seeing as my parents were once small business owners, I love
supporting other small businesses and watching them grow. A special thanks goes
to Kaitlin and Ziad, they’re such lovely people and I wish them all the best
with their Hummus journey! #HummusRevolution
Thank you so much for giving these ideas.
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